A writer tries on the viral 2025 Rollneck Sweater in Tetra Purple, the season's standout color trend.
Despite temperatures still hovering in the 80s along the East Coast, sweater season has officially begun—and one knitwear piece has already emerged as a frontrunner for fall 2026. A fashion writer has singled out J.Crew's 2025 Rollneck Sweater in Tetra Purple as this year's It sweater, ordering it immediately after spotting it among the brand's new arrivals.
A viral legacy continues
The original 2025 Rollneck Sweater became an instant sensation last fall and winter, selling out rapidly after J.Crew reissued the iconic style. The brand has since expanded the line with numerous colorways and variations, including the Tiny Rollneck and the Rollneck Reversible Cardigan. The latest arrival pairs the beloved silhouette with Tetra Purple, which the writer identifies as the season's biggest color trend. At under $100, the combination of a proven viral item with a trending shade creates what the writer calls "a hit on your hands."
The try-on details
For those unfamiliar with the Rollneck Sweater's appeal, the writer breaks down its key attributes. The 100% cotton fabric feels exceptionally soft and breathable, with a boxy yet flattering cut that drapes slightly without stiffness. The relaxed fit means shoppers should consider their usual size or sizing down—the writer wears an XS. Practical benefits include machine washability and the accessible price point of $98.
The writer recommends securing the sweater before stock runs out, given the pattern of previous sellouts.