The pop star stepped out in a $995 design from the emerging brand founded by Tanya Taylor as an alter-ego project.
Taylor Swift has built a reputation for brand loyalty, regularly reaching for established names across the fashion spectrum. Her wardrobe includes high-end favorites like Versace, Vivienne Westwood, Christian Louboutin, and Cartier, alongside casual staples from Reformation, Free People, and Dôen. This week, however, she surprised observers by wearing Delphine—a fledgling New York label with fewer than 10,000 Instagram followers and just two years in business.
Delphine operates as the alter-ego of designer Tanya Taylor. According to the brand's website, the concept originated during Taylor's earliest days in fashion, appearing first on her Parsons application as "a fictitious muse who has forever been a fixture in her orbit." The project remained dormant until 2024, when Taylor felt moved to bring Delphine to life amid what the site describes as a citywide embrace of glamour and renewed nightlife energy.
Swift appeared in the Delphine Mini Isabelle Dress, priced at $995. The piece represents the label's positioning as an accessible entry point into the designer's broader creative vision.
The sighting marks a notable departure from Swift's typical pattern of supporting either major luxury houses or well-established contemporary brands. For a label with minimal social media presence and limited operating history, the endorsement carries significant visibility.